E-commerce & Marketplaces — IBU

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E-commerce & Marketplaces

High-performance commerce platforms built for scale

IBU partners with online retailers, marketplace operators, D2C brands and platform businesses to build scalable e-commerce infrastructure, optimise conversion, integrate payments, and develop the seller and buyer tooling that drives marketplace liquidity.

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Overview

The Sector Challenge

E-commerce and marketplace businesses compete on speed, experience and trust. IBU brings full-stack engineering capability and deep commerce domain expertise to help businesses build platforms that handle peak traffic without degradation, convert browsers into buyers, and give sellers the tools they need to grow. From headless commerce architecture to real-time fraud prevention, IBU delivers the technology that powers sustainable e-commerce growth.

Key Challenges

What We Solve

  • Headless and composable commerce architecture
  • Platform scalability for peak traffic and flash sales
  • Payments optimisation and checkout conversion
  • Seller onboarding, tooling and marketplace liquidity
  • Search, discovery and personalisation at scale
  • Fraud prevention and chargeback management
  • Cross-border commerce and multi-currency support
  • Returns management and reverse logistics
  • Marketplace trust, safety and content moderation
  • Data analytics and customer lifetime value optimisation
What We Do

Our Capabilities in E-commerce & Marketplaces

01Headless & Composable Commerce Architecture
02Platform Scalability & Performance Engineering
03Payments Optimisation & Checkout Engineering
04Marketplace Seller Tooling & Onboarding
05Search, Discovery & Personalisation Engines
06Fraud Prevention & Chargeback Management
07Cross-Border Commerce & Multi-Currency
08Returns Management & Reverse Logistics
09Trust, Safety & Content Moderation Platforms
10Customer Data Platform & LTV Analytics
11Mobile Commerce & Progressive Web Apps
12Subscription & Recurring Commerce Platforms
Value Delivered

Business Outcomes

Conversion Rate Uplift

Optimised checkout flows, personalisation and search improvements typically deliver 15–25% conversion rate increases.

Peak Resilience

Auto-scaling cloud infrastructure handles 10x normal traffic during sales events without performance degradation.

Marketplace Liquidity

Streamlined seller onboarding and tooling increase active seller counts and GMV growth rates.

Fraud Reduction

Real-time fraud scoring reduces chargeback rates and protects payment acceptance rates.

Global Reach

Multi-currency, multi-language and cross-border compliance capabilities open new geographic markets rapidly.

Customer Retention

Personalisation and loyalty mechanics increase repeat purchase rates and reduce customer acquisition cost.

Case Studies

Client Impact

01

Headless Commerce Replatform

Replatformed a UK fashion marketplace to headless commerce architecture, reducing page load times by 60% and increasing mobile conversion by 28%.

02

Marketplace Launch

Built and launched a B2B industrial parts marketplace from scratch, onboarding 1,200 sellers and processing £40M GMV in the first year.

03

Checkout Optimisation

Redesigned the checkout flow for a D2C health brand, reducing cart abandonment by 22% and increasing average order value through smart upsell placement.

04

Cross-Border Expansion

Delivered multi-currency, localised tax and cross-border fulfilment capabilities for a UK retailer expanding into 12 European markets.

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Retail & ConsumerLogistics & Supply ChainFintechTechnology & Software

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